Donor Recognition: Complete Guide to Modern Appreciation Strategies That Drive Retention and Inspire Generosity in 2025
Donor recognition represents one of the most critical yet frequently overlooked components of successful fundraising strategy. Research from the Association of Fundraising Professionals shows that donor retention rates in Q1 of 2025 hovered around just 18.1%, demonstrating that most organizations struggle to maintain lasting relationships with supporters. More concerning, studies consistently reveal that lack of proper recognition ranks among the top five reasons why donors discontinue giving—making appreciation not merely a courtesy but a strategic imperative for sustainable fundraising.
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